Privacy & Cookie Policy
Scottsdale AC Pros (“we,” “our,” or “us”) respects your privacy. This page explains how we collect, use, and protect information on scottsdaleacpros.com , including how cookies and measurement technologies operate on the site.
Short answer: no, you do not need to disclose a Google Tag Manager (GTM) container ID in a privacy policy. A GTM ID is a technical loader, not personal data, and regulators do not require publishing internal IDs. What matters is describing the tools loaded through GTM, the data they collect, and why.
How We Describe Google Tag Manager
- Why no container ID: A GTM ID (e.g., GTM-XXXXXXX) is just a loader reference. It is not personal data and is not required to be published.
- What GTM does: GTM itself does not collect personal data but manages tags that may collect analytics or advertising signals.
- What we disclose instead: The services GTM loads, the data those services collect, and the purposes (analytics, conversion tracking, advertising performance).
1. Information We Collect
- Service Requests: Name, phone number, email address, and service details submitted through our forms.
- Call Tracking: Phone calls to (480) 272-1317 may be logged in our CRM to confirm appointments.
- Website Analytics: IP address (possibly truncated), device/browser details, pages visited, and events such as form submissions or phone clicks used to improve usability.
2. Cookie Categories
Cookies are small files that are stored on your device. We group them into the following categories and block everything but the essential ones until you provide consent through the onsite banner.
- Essential: Security, load balancing, and form functionality required for the site to operate.
- Analytics (Optional): Google Tag Manager orchestrates aggregate performance tracking and is disabled until you accept cookies.
- Advertising (Optional): Google Ads remarketing tags (ad_storage, ad_user_data, ad_personalization) are kept in “denied” mode until you grant consent. We do not load any ad identifiers beforehand.
3. Services Loaded Through GTM
GTM loads our analytics and marketing scripts, but it does not collect personal data on its own. The primary tools we load are:
- Google Analytics 4: Measures site usage (page views, scrolls, clicks, conversions) for usability insights.
- Google Ads Conversion Tracking: Tracks calls and form submissions to improve advertising performance.
- Meta Pixel (if enabled): Measures ad performance and retargeting in accordance with your consent choices.
Data from these tools may include IP address (often truncated), device/browser details, pages viewed, and events like form submissions or phone clicks. We use this information for analytics, conversion tracking, and advertising performance. Tags respect your consent preferences and may be suppressed or run in cookieless, aggregated mode until you opt in.
4. Google Consent Mode
Our website uses Google Consent Mode v2. We default all measurement signals to
denied
so that analytics and advertising scripts run in cookieless, aggregated mode until you click “Accept.”
Any decision you make is stored in your browser so you can change it at any time via the banner controls.
5. How To Manage Your Preferences
- Use the cookie banner’s Accept or Reject buttons. The banner will reappear if you clear your browser storage.
- Adjust browser settings to block cookies globally.
- Opt out of Google Analytics via Google’s opt-out add-on .
6. Data Sharing & Retention
We only share information with service providers necessary to deliver HVAC services, such as scheduling tools and payment processors. Form submissions are retained for customer service and compliance and are periodically purged when no longer needed.
7. Contact Us
Questions? Reach us at support@scottsdaleacpros.com or call (480) 272-1317 . We will respond to privacy inquiries within 30 days.